Beverages — CSD, water, energy drinks
Thai operating arm of AJE Group, the Peruvian family-owned multinational beverage company founded in 1988 by the Añaños family in Ayacucho. Best known for Big Cola, Cielo water, and Volt energy drink. AJE Group sells across 20+ countries with an estimated US$3B in global revenue. AJE Thailand serves the Southeast Asian distribution leg, targeting value-positioned urban Gen Z/Y consumers.
Composite score across 5 categories MNCs operating in Thailand can demonstrate.
How this is computed: a weighted average of 5 sub-scores. Higher weight on signals an MNC has agency over (Thailand venue depth, international disclosure framework adoption, DEI policy explicitness) and lower weight on audit / scale signals that depend on company size.
How AJE Group (Thailand) — Big Cola is showing up for Thailand's LGBTQ+ community
Inclusion Dividend
Not yet enrolled
Creator pipeline
—
no creator pipeline yet
Audit history
GRI + 3 intl frameworks
Thailand presence
Single market presence
PrideShow LGBTQ+ ESG score (global) — Thailand-specific signals are above
48
Silver · C
LGBTQ+ Policy
100
Supply Chain
0
Community
0
Reporting
90
Saskya Ysla
Marketing — AJE Thailand
Supajaree Srisawet
Marketing — AJE Thailand
Napadsakorn Sangsangwan
Marketing — AJE Thailand
Sylvana Vidurrizaga
Regional Marketing — AJE (direct via Bew referral, Apr 24)
Juan Jose Lopez Vergara
GM / Thailand lead — AJE
AJE Thailand Info
General Inbox — AJE Thailand
AJE Thailand subsidiary of AJE Group (Peru, parent of Big Cola brand) — inherits AJE Group documented LGBTQ+ workplace inclusion policy from Latin American parent
AJE Group same-sex partner welfare benefits parity globally
Same-sex partner welfare benefits extended via parent AJE Group framework following Thailand Marriage Equality Act 2024
AJE Group publishes GRI Standards-aligned annual sustainability report covering ESG and inclusion KPIs across global operations
Anti-harassment grievance mechanism with explicit LGBTQ+ inclusion per AJE Group Code of Conduct
Reach AJE Group (Thailand) — Big Cola's Thailand and APAC teams through PrideShow. Whether you're an NGO with a partnership idea, an SME on the supplier path, or a fellow MNC exploring co-activation — start the conversation here.
Is this your company?
Claim the listing to manage your Thailand inclusion evidence, respond to inbound enquiries, and connect with NGO and creator partners. Or sponsor PrideShow 2026 directly.
