Cosmetics & Personal Care Products
Thailand distributor for theBalm Cosmetics Company History theBalm Cosmetics boasts a complete line of makeup, skin care, hair care and nail polish. With a "beauty in five minutes" philosophy, theBalm's multi-use, mega fabulous products have become its calling card, offering quick fixes and wondrous solutions for a wide range of beauty wants and needs. The company's wearable colors and fantastic formulas allow women to release their inner artist so they can look and feel fabulous. In 2004, Marissa Shipman, founder of theBalm, realized there were a few simple products she needed to help her look and feel glam all the time and if she needed them, other women did too... Marissa decided to indulge her cosmetic curiosities; she got on Amazon where she bought 11 books on how to make makeup and started mixing in her kitchen. "I went makeup crazy. I incorporated the company, worked out a budget, hired a chemist and designed a website." She began integrating anti-aging ingredients, triple-milled pigments, fabulous scents...and theBalm was born. Fast forward eleven years, you can now find theBalm's Paraben and Cruelty-Free products worldwide.
Composite score across 5 categories MNCs operating in Thailand can demonstrate.
How this is computed: a weighted average of 5 sub-scores. Higher weight on signals an MNC has agency over (Thailand venue depth, international disclosure framework adoption, DEI policy explicitness) and lower weight on audit / scale signals that depend on company size.
How theBalm Cosmetics Thailand is showing up for Thailand's LGBTQ+ community
Inclusion Dividend
Not yet enrolled
Creator pipeline
—
no creator pipeline yet
Audit history
GRI + 3 intl frameworks
Thailand presence
Single market presence
PrideShow LGBTQ+ ESG score (global) — Thailand-specific signals are above
44
Unrated · D
LGBTQ+ Policy
85
Supply Chain
0
Community
0
Reporting
90
Sukrit Udom
✓Marketing Manager
theBalm Cosmetics Thailand subsidiary of theBalm Cosmetics LLC (US) — beauty-sector strongly LGBTQ+-friendly with documented Pride campaign history; gender-inclusive product designs and customer-facing LGBTQ+-positive brand stance
theBalm Pride Month rainbow makeup campaigns annually
Same-sex partner welfare benefits extended via parent theBalm Group framework following Thailand Marriage Equality Act 2024
theBalm publishes GRI Standards-aligned annual sustainability report covering ESG and inclusion KPIs
Anti-harassment grievance mechanism with explicit LGBTQ+ inclusion per theBalm Code of Conduct
Reach theBalm Cosmetics Thailand's Thailand and APAC teams through PrideShow. Whether you're an NGO with a partnership idea, an SME on the supplier path, or a fellow MNC exploring co-activation — start the conversation here.
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